Branding

Brand Research

Stakeholder Interviews An in-depth process where stakeholders such as top management, employees and customers are interviewed to determine answers to key questions about a brand, business, competitors, customers, markets and more. Serves as an important information-transfer mechanism and aligns project teams.

Brand & Business Audit

Review of a brand and organization, which may include an examination of business plans, marketing strategies, product and service descriptions, and any prior branding and promotional activities. Allows for a strong knowledge base of key brand and business metrics at the time of project commencement.

Competitive Analysis

Comprehensive study and analysis of the competitive landscape including information capture across criteria such as product, service, price and promotion. Provides invaluable insights based upon an understanding of various competitor attributes, and the category as a whole.

Consumer Insights

The processes to understand consumer thinking and behavior, a deep examination of consumer insights can aide in propelling brand planning to the next level. Insight mining techniques involve focus group studies, one-on-one interviews, and research paper reviews, among others.

Brand Strategy

Brand Essence A concise articulation, typically just two or three words, that clearly encapsulates at the highest level, what a brand stands for. Reverberating a brand’s heart and soul, the brand essence sums up the core spirit and meaning of a brand and serves as a strategic anchor and lens for decision making.

Brand Positioning

The strategic and tactical activities of creating a brand offer in order to occupy a distinctive niche and value in the target audience’s mind. Effective brand positioning can help tell a brand apart from others in a crowded space and at times, create an entirely new domain in itself.

Core Values

The guiding beliefs that serve to inspire and drive a business and the people behind it. Core values help establish important qualities necessary with respect to a brand’s ideology and align employees broadly to a code of conduct, with respect to behaviour and decision making.

Brand Architecture

The structure of brands within an entity, brand architecture helps define the way brands are organized with respect to hierarchy in a company’s portfolio. Various architecture models exist, ranging from a single or master-brand approach, all the way through to a stand-alone or sub-brand mode

Brand Identity

Naming & Tagline

Names and taglines often serve as the first point of brand contact and as important markers of brand identification. Brand nomenclature strategies are diverse and names can be descriptive, suggestive or abstract, composed of real or ‘coined’ words. Taglines serve to succinctly communicate a key message or attitude and assist in brand positioning.

Logo Design

The process of creating a distinguishing mark which when adopted by a brand serves as the primary means of identification. Logo construction can be constituted in a variety of styles, ranging from wordmarks set in typeface, to purely graphical symbols or icons and often a combination of both. Logos aid in brand recognition and recall and maybe trademarked to protect a brand as intellectual property.

Business Stationery

Visiting card, letterhead and envelope design form the commonly understood triad of business stationery. However more complete systems include mailing and shipping supplies, desktop and writing instruments, greeting cards and other related business paraphernalia designed to unify and act as tangible visual markers of a brand.

Brand Guidelines

Also referred to as brand books or style guides, brand guidelines define a set of visual and verbal rules that a brand should follow to project a consistent look and tone of voice. Typically information such as logo usage, colour palette, primary and secondary font styles, image and photographic styles are included. More detailed guidelines may include business stationery designs, design grids, marketing collateral, advertising layouts, merchandizing applications, signage systems and so forth.

BrandExpression

Packaging Design

Packaging design involves the creation of containers, pack-graphics and other visible packaging elements designed to house a product. Common packaging formats and elements include outer cartons, boxes, bottles, jars, cans, pouches, wraps and label design. Packaging serves to protect its contents as well as attract consumers, especially in retail environments, and in particular in the FMCG and electronics goods segments.

Marketing Collateral

A variety of marketing materials used to support the branding, sales and promotion of a product, service or organization. Common examples of marketing collateral include but are not limited to brochures, leaflets, flyers, banners, tent cards, fact sheets, mailers, menu cards and so forth.

Brand Environments

The creation and design of work or retail spaces by applying principles of architecture and interior design, branded environments aim to extend the brand experience to interior and exterior settings. Lighting, environmental graphics, landscaping, materials, way-finding devices and signage systems all contribute to well thought-out branded environments.

Employer Branding

Employer branding describes an organization’s reputation as an employer, and specifically as a desirable place to work. It is useful in terms of recruitment as well as employee retention. A key output of an employer branding exercise is to create an employee value proposition or EVP that defines an organisation’s employment offering.

 Web Design & Build

The process of creating websites, it involves both aesthetics and design elements as well as mechanics such as functionality, coding and site operations. Aspects involved may include some or all of the following – webpage layout, content production, animation, menu and navigation design, programming, device optimization, testing and publishing.

Social Media

Social media is a broad term that refers to the collective of online communication channels and tools devoted to community-building, user-generated content, interaction, content-sharing and collaboration. This encompasses applications, forums, microblogs, social networking sites and wikis. Facebook, Google+, Linkedin, Whatsapp, Twitter, Instagram, Wikipedia, Pinterest and Instagram are some of the largest social platforms instrumental to the evolution of online marketing and branding efforts.

SEO & Adwords

SEO and Adwords are two of the most common processes to approach internet search marketing for websites organically and via paid advertising, respectively, by increasing search engine result visibility. Utilizing relevant and important keywords and phrases, both processes aim to display search rankings higher, with the aim to increase unique and repeat site visitors.

Reports & Analytics

Reporting and analytics allows for the collection, measurement and reporting of key metrics for all our digital offerings including web, social and search. The data and reports generated allow for a deeper understanding of performance across relevant platforms, enabling continuation of, or course-correction for, the initiatives in question.